Did you know 98% of the juice in the U.S. has been pasteurized? Have you ever wondered why we don’t pasteurize our juice? Because raw, fresh juice is the healthiest way to deliver vitality directly to our bodies!
We all know that fruits and vegetables are good for us (and most of us could probably eat more of them). But, eating these fruits and veggies raw ensures that we receive the maximum amount of nutrition that they have to offer. They are full of vitamins and minerals that humans can’t get from any other source—these micronutrients are the reason that we feel revitalized after sipping a bottle of yummy juice!
If we are getting our necessary nutrients from juice…shouldn’t it be fresh and made with love? At White Birch Juice, we choose not to pasteurize, because with its high amounts of heat, pasteurization kills off those micronutrients that make us feel so good post-green-juice.
Heating above 118 degrees breaks down vitamins, minerals, live enzymes, and amino acids, all of which being crucial players in increasing the body’s ability to maintain and repair organ systems and tissue. This heating also causes chemical changes in certain foods that can create acidic toxins, including mutations, carcinogens & free radicals associated with diseases like diabetes, heart disease, arthritis and cancer.
We also use a cold-pressed juicer (the first and only one in the region!!!!). This juicer uses TONS of pressure to squeeze out every last drop of juice from whole fruits and veggies, without ANY heat.
This process is so RAWsome because it allows our team to bottle up the most fresh, most nutrient-dense juice possible (along with lots of love!) and hand the bottle right to you!
Cheers fellow juicers and juicettes!
Copyright 2014 White Birch Juice Company